Integrated Marketing Communications Campaign for Ocean Spray
I had the honor of serving as Vice-President of a full-service agency representing The University of Texas at Austin in the 2018 National Student Advertising Competition. Our agency consisted of 34 individuals and 5 departments, which included Account Services, Account Planning, Media, PR, and Creative. The client, Ocean Spray, tasked each competing team with designing a fully integrated marketing campaign based on the specific objectives outlined in their brief. Our agency conducted in-depth research of the brand, target audience and the market to create a fully integrated marketing campaign, complete with creative executions, media budgeting and placement, and measurable KPIs and success metrics. After pitching our strategy to a panel of industry professionals, we were awarded 1st place in the District 10 Competition.
1st Place Winner - Ranked #1 in NSAC District 10 Competition
Year-Long Campaign for Hoover's Cooking
Through my TexasMedia courses, I have had the opportunity to devise comprehensive media strategies that outline integrated media strategies for real brands. The following is a plan for a hypothetical campaign for local Austin restaurant, Hoover's Cooking. After pitching our campaign strategy, we were named the account winner and received 1st place out of 18 other competing teams.
Account Winner - Ranked #1 in Class